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North America Monthly Trend Webinar • March 28 • 1 p.m. ET
(12 p.m. CT / 10 a.m. PST / 6 p.m. BST )

Exclusively for YPulse Prime and Pro subscribers

The Tween Study

Get to know the next generation of young consumers

Get all the key insights from our latest trend report: The Tween Study. Chief Content Officer MaryLeigh Bliss will will walk you through how Gen Z is putting their own spin on the trend Millennials started. Where the older gen made buying toys or reconnecting with childhood media a norm for young adults, Gen Z is taking it further as a method of self care. The young gen has had their fair share of struggles (or more) growing up, so they’re using newfound adult freedom and budgets to take care of their inner child. Whether buying toys, which are now being made with young adults in mind, watching childhood classic shows, or even attending experiences based on new kids’ media, this gen is growing up by staying young. 

In this 30-minute webinar, you’ll learn:

  • Why Gen Z isn’t letting go of their inner child; what drives them to buy toys and watch media made for younger consumers
  • The toys that Gen Z are buying for themselves and the media they’re watching—whether nostalgia connects them to it or not
  • The kinds of experiences brands can engage with to attract this gen of playful adults

In the meantime, access the full report here (Western Europe Edition coming soon!)

Click here to register for the live Western Europe version of The Tween Study webinar on April 4 at 9 AM ET. 

Your Trend Instructors

Maryleigh Bliss
Chief Content Officer

Register Now

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